A Real Deal: HDM Trading GmbH x Brand Masters

We are pleased to announce that Brand Masters has completed the acquisition of HDM Trading GmbH effective Sept. 26. HDM Trading GmbH is a leading company based in Germany that has been successfully trading in the Home & Personal Care category for more than 30 years. 

Andreas Demant, shareholder of HDM Trading GmbH: "As an entrepreneur, I feel obliged to the company's employees and their families to ensure a secure future at HDM. In the cooperation with Brand Masters, I have found this partner for the future." 

HDM Trading GmbH has built an excellent reputation in the industry thanks to their customer focus, commercial dedication, quality and innovation, values that seamlessly align with those of Brand Masters. 

Marcel Koekoek, CEO at Brand Masters: "The culture of both companies is a giant fit. This combined with the collaboration on portfolio (HPC & F&B) and HDM's operational platform makes this acquisition an opportunity for both parties in which the long-term visions remain guaranteed." 

This strategic acquisition marks an important milestone in our growth strategy and enables us to expand our business and further improve our service. Our partners can continue to count on the same intensive cooperation and the same level of dedication from both Brand Masters and HDM Trading GmbH. 

This acquisition and cooperation will lead to new opportunities and we look forward to building together on the success we have both achieved so far. We are convinced that we strengthen each other in our ambition to be the #1 partner for our suppliers and customers.