About us.

Brand story

Brand Masters is about real people. Connections. Being loyal to each other and others. We are enthusiastic, energetic and entrepreneurial. We work hard, but laugh just as much. Collaborations come about. Friendships are made.

We are ambitious. Determined to be the No. 1 FMCG partner for non-food retail. Everyone must be able to grow with us. That's why we invest; in our colleagues and relationships with customers and suppliers. Because Brand Masters is what we are together.

With an eye to the future and a focused look at today, we are rapidly becoming more sustainable. We remain at the forefront. Driven by our commercial spirit, we always find a way. Where others see challenges, we seize opportunities. We keep each other on our toes, exceeding expectations. That's what we do, typical of who we are. Down-to-earth, with an extreme winner's mentality. And with every step we take, we are convinced: this is

The Real Deal.

Mission and Vision.

We believe in loyalty and sustainability. This is only possible by working together. Being good to each other and to others. Building a future and making the world just a little bit better. This is the only way we can fulfill our mission: to be the No. 1 FMCG partner for non-food retail.

History.

Brand Masters was founded in 2012. Since then, everything has been moving at lightning speed. In the past 10+ years we have grown tremendously. With now 4 branches in 3 countries, 2 distribution centers and a team of 140+ colleagues, we are more than ready for the next 10 years.

Sustainability.

We take responsibility and use our resources to increase positive impact and reduce our negative impact. This is how we build a more sustainable future. We call our ESG (Environmental, Social, Governance) strategy "Simply Sustainable". Simply Sustainable is divided into four focus areas:

  • Products and Packaging

  • Logistics and Distribution

  • Customer and Supplier Relations

  • Employees: 'The Real Deal'

Quality.

We stand for long-term relationships and reliable operation. That's what makes us who we are. We also continuously invest in process, logistics and quality.

  • KTBA audits for food safety since 2020

  • Certified organic since 2022

  • Fair trade certified since 2024

These are our values.

Passion & Fun
Work hard, play hard

Together
Loyal and sustainable

Sharp
Alert and pro-active

Make it happen
Down to earth and decisive

We are The Real Deal.